Alexis Reneé Jones
Fashion Merchandiser & Visual Stylist
Wall Directives
Created 3 Wall Merchandising Directives that indicate product placement in specialty retail formats while emphasizing consistency and clear communication in multiple stores.
MANGO
MANGO’s calm, cool, and collected style served as inspiration for this wall display. In order to convey the theme, the mood board focused on a simplicity style as do the walls featured in the directive.
ZARA
Designed to capture ZARA’s sharp, simple, and smooth looks, I created a wall directive for men’s apparel. Well
known for their chic styles, I incorporated a series of looks for the season of Fall II in order to reflect the brand’s high
fashion looks through both the wall and mood board.
ESCADA
Modeled after ESCADA’s cute and classic looks, this wall
directive was themed after one of their leading fragrances,
Especially Elixir and launch of their fall 2015 wear-to-work
collection. Playing with different shades of pink, the walls
are meant to exert high energy and happiness for their bold yet elegant consumers.
