Alexis Reneé Jones
Fashion Merchandiser & Visual Stylist
Window Directives
Created 3 Window Merchandising Directives that indicate product placement in specialty retail formats while emphasizing consistency and clear communication in multiple stores.
TORY BURCH
Utilizing Tory Burch's soft, sweet, and feminine appeal, I developed a Window Directive for Summer 2015. Inspired by Tory Burch's use of gold and earthy tones, an enchanted garden was creating focusing on her line of high end accessories.
H&M
Inspired by H&M's versatile, trendy, and high fashion clothing I developed a window directive for Summer 2015, "From Day to Night". The mood board and directive both depict the busy lifestyle of an H&M shopper living in the city transitioning from work to weekend.
WHITE HOUSE BLACK MARKET
Channeling their signature theme of monochromatic black and white garments, I created a wear-to-work window directive for White House Black Market. The mood board reflects the strong sophistication of WHBM’s clientele, while playing with popular trends such as the “Fifty Shades of Gray” theme, stripes, and a pop of color.
